What is Digital Marketing – Beginner’s Guide

Digital Marketing? Do you want to start your business online? but you don’t know the proper approach. These days the internet is very popular because everyone using mobile devices over the expecting time and spending a lot of time at Social Media and Content reading.

Traditional Marketing involves print advertisements, newspaper, magazines, billboards, Tv, Radio, and etc. As also, Digital Marketing is similar to Traditional Marketing. but we need to implement all the tactics in Online Marketing.

Digital Marketing involves (tactics) Search Engine Optimization (SEO), Search Engine Marketing (SEM & PPC), Social Media Marketing (SMM), Content Marketing, E-mail Marketing, Mobile Marketing (SMS/MMS/Apps), E-commerce, and Affiliate Marketing also there are lots of tactics.

So, You would know how digital marketing is. in this article, I’ll cover;

  • What is Digital Marketing?
  • Digital Marketing Tactics

Let’s dig in too deep!

What is Digital Marketing?

According to Wikipedia – “Digital Marketing means to sell services or products through digital technologies“.  but we need to convert it more meaningful with flexible. every digital marketer has his own definition.

In my words, Digital Marketing (DM) means, a person who needs to update or improve their business sales in online by using digital tactics.

Imagine, are you running a boutique shop! you can improve your product sales by making Online business such as E-commerce website or mobile app. then you can target specific audiences for specific geographical location.

But remember, you need to implement proper DM tactics and also you have a competitor you want to defeat them all by giving attractable offers to your customers.

Why we need to start our business Online;

There are lots of internet users in India our country has 2nd rank in internet usage you can see the screenshot below;

The results are in 2017. you can see more information on Wikipedia. so, you can easily accomplish your DM efforts.

Digital Marketing Tactics

There is a clear explanation of how best digital marketers support every digital marketing campaign for their elaborate goals. it’s depending on the goals of their marketing strategy, marketers support large publicity through their free and paid channels promotion.

For example,

  • Social Media Marketer help promote their product/services and blog posts through their business profile or page.
  • Email Marketer might help promote their product sales, promotional offers, download e-books, blog posts and more.

Here are the most common DM tactics involved in the online business;

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Mobile Marketing

Let’s Know about each one

Content Marketing

Content marketing refers to the creation and promotion of content assets intended to generate brand awareness, lead generation, high traffic growth,  and customers. the tactic plays a role in content marketing strategy.

  • Blog Posts
  • E-books
  • Brochures
  • Lookbooks
  • Infographics

Search Engine Optimization

The process of optimizing “websites, blogs, and infographics” to rank in higher at search engines such as Google, Bing, and Yahoo. the search results are “Organic results” it is free to achieve high traffic to your website.

Search Engine Marketing

The process of gaining website traffic by paid advertising on search engines and display advertising (banner ads) on websites, blogs, and mobile apps etc. SEM activities include;

  • Pay-Per-Click (PPC) – driving website traffic from by paid ads. you need to pay money to publisher every time the ad is clicked by someone. (Google Ads, Bing Ads) the ads displayed at search engines.
  •  Pay-Per-Call – The number of phone calls made by the users. mostly used in mobile search ads.
  • Cost-Per-Mile (CPM) –  Measure your CPM campaign by its “Click-Through-Rate (CTR)”. which is who seen your ads and clicked on it. For example, you got 5 clicks for 100 impressions the CTR is 5%.

Social Media Marketing

To promote your content, brand, or product sales. also, drive traffic into your business website or blog. the SMM includes channels of;

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest
  • Google+ etc.

Email Marketing

Email Marketing campaigns are a way of communicating with their customers. the emails are collected with “Newsletters”. the marketer can promote their products, promotional offers, and blog content and so on. They collect email list from running;

  • Newsletters
  • Follow Up emails – who download something on the website.
  • Create a new account and so on.

Affiliate Marketing

Affiliate Marketing is also a type of advertising. the publisher who publish specific product to make a purchase with affiliate links or banner then he gots a commission. it includes;

  • Share affiliate links on Social Media or Blogs.
  • Create an affiliate website to make money.

Native Advertising

Native advertising refers to relative content-based advertisements. The good example is “Sponsored Ads”. many people recommend choosing SMM for native advertising.  Facebook and Instagram good for native ads.

Marketing Automation

Marketing Automation is a software tool to manage your business in multiple marketing channels. many marketing departments can do recurring tasks automatically, they can don’t do manually;

  • Social Media post scheduling
  • Newsletters
  • Campaign tracking and more.

Mobile Marketing

Mobile Marketing strategy aimed to target audiences on their mobiles, tablets and other smartphones, through SMS, MMS, websites, and emails. Everything is done with a smartphone. From opening a mail to visiting your website to read your content.

Effective mobile ads, such as understanding your audience, creating content with mobile platforms and making strategic use of SMS, MMS or Emails marketing and mobile applications.

I believe this article will help you to learn digital marketing basics. if anything else please let me know about in comment section.

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